Research

Duke University Study Finds Fake News Posters Don’t Care Whether Their News Is True Or Not

New research from Duke University’s Fuqua School of Business identifies a specific personality type that is not only more likely to share misinformation, and is not deterred from sharing it even after being warned it might be false. From rumored vaccine risks to the fatal misuse of ivermectin, misinformation has posed significant obstacles in the battle against COVID-19.

https://www.fuqua.duke.edu/duke-fuqua-insights/hemant-kakkar-research-pinpoints-role-personality-sharing