UNC Study Reveals $17.5 Billion Business Of Underage Drinking

The tab for underage drinkers came to $17.5 billion, or 8.6% of the alcoholic drinks sold in 2016, according to a new study that showed alcohol companies AB Inbev, MillerCoors and Diageo captured nearly half of the market of youth alcohol sales.

The study by researchers at the University of North Carolina at Chapel Hill, Johns Hopkins University and Boston University is one of the few to capture how much money is made from youth alcohol consumption. And for the first time, researchers were able to attribute those revenues to specific companies.

https://uncnews.unc.edu/2021/06/11/study-reveals-17-5-billion-business-of-underage-drinking/