UNC Charlotte alumna Dr. Aimy Steele began The New North Carolina Project in an effort to increase the electorate and turnout in traditionally Black and Brown communities. She is a former candidate for NC House District 82 both in 2018 and 2020. Utilizing her extensive K-12 public school operation experience, Steele has a Bachelor’s degree in Spanish & K-12 Education, a Master’s in School Administration, and a Ph.D. in Curriculum and Instruction.
The New North Carolina Project is designed to power NC’s ground game through targeted community ambassador programs, innovative data validity, strong partner relationships, deep canvassing, and a coordinated, state-wide field program. In North Carolina, even in 2020, with record high turnout, large fractions of eligible voters of all races and ethnicities did not vote, including more than half of eligible Latinx and Indigenous voters, more than forty percent of eligible AAPI voters, and a third of eligible Black voters. In fact, nearly one million eligible voters of color did not vote in 2020.