NC State Professor Finds Marketing Strategy Can Increase COVID Vaccination Rates

In a study, “Novel strategies to support global promotion of COVID-19 vaccination” published in BMJ Global Health, Stacy Wood, PhD, professor of marketing at North Carolina State University; Muhammad Ali Pate, MD, global director of health, nutrition and population at the World Bank; and Kevin Schulman, MD, a professor of medicine, who led the study and is a director for the Clinical Excellence Research Center at the Stanford, find marketing strategies that target human behavior — similar to those used to sell new technology or flashy cars in the U.S. — can be adapted to cultures to sway individuals toward COVID-19 vaccine acceptance.

https://scopeblog.stanford.edu/2021/10/27/can-marketing-strategies-help-increase-vaccination-rates/